Ellesse: Play Never Ages

This commercial project dives into the concept of mixing generations. Tapping into the older generation and bringing in the concept of how you’re never too old to be active. Having the two opposites, but playing with having the roles reversed. It is emphasized that Ellesse can be worn anywhere at any time, which explains the location. As it’s important for Ellesse to capture the authentic Italian culture, showing the carefree way of life and not always striving towards winning but striving towards togetherness and creating a playful and cheeky environment is preferred.